Individual case study Example | Topics and Well Written Essays - 1000 words

Individual - Case Study Example urship and innovation challenges faced by the founder and the co-founder at the initial stages of operation and the strategies adopted by them to expand their business in the international markets (Stokes and  Wilson, 2010, p.65). Jeroen Glabeek and Gilbert Gooijers, the founder and the co-founder were classmates and shared same interest in academics during their college days with the activity of radio broadcasting as a commercial business. Glabeek and Gooijers considered the proposal of their customers to send ringtones and sms to the overseas European markets such as Spain and tying up with the telecom service providers in those countries. In the course of their step towards innovation and entrepreneurship, they also considered their failed venture in the past in Poland. Taking into account the prospects of the international markets, the company considered at the development of software in the mobile phones of the customers all over the world (Kumar, 2008, p.57). In order to attr act customers, they started to make their customers aware of the wide reach of the sms service and the response of the people after reading their sms. The clients of CM were able to send the plan of their activity to their customers and the overwhelming response of the customers led to the increase in sms traffic over the years as shown in Exhibit 1. The increase in the sms traffic and the growth of business reflected in the financial statements of the company. From the time the company started in 2000, the company has moved from a net loss position in 2000 to a net profit position of â‚ ¬1233602 in 2009. The income statement of CM over the years has been given in Exhibit 2. The decision criteria for success and sustainability of CM’s business are the analysis of the entrepreneurial and innovative measures in the business of sms service. The success and sustainability is decided by the impact of measures taken to meet the challenges in the competitive industry, the impact on the