Vintage Ads of Coca-Cola Article Example | Topics and Well Written Essays - 500 words - 1

Vintage Ads of Coca-Cola - Article Example According to the research findings, it can, therefore, be said that the unique quality of the ad is the racial representation of all individuals. The sampling nature of the ad displays different aspects. Different racial backgrounds incorporate into the advert creating a feeling of acceptance by all the individuals. The ad is on a hilltop in Italy, represented by a youth singing a unity song. What makes the advert to stand out is the simplicity of the communication method; a song that unites individuals while educating the public on Coke. The ad is different from others, as it takes time before the product being advertised displays. The use of visual communication gives a unique topography, symbol, and photography. The ad provides the organization with information viewing, and television is a perfect example of visual communication. Visual communication is crucial in that it enhances the message that is being conveyed, enabling a better understanding. Visual communication in the glob al perspective and business world can be related to video conferencing, where business meetings are held without the relevant parties traveling to the designated locations. Visual communication has also been used widely in the business sector to advertise their products. The use of billboards does not require any speech, but tells the customer a lot, enabling even the hearing-impaired people to be able to get the intended message. Billboard communication is a common approach by Coca-Cola to interact and set a place in the highly competitive market. The rise of new technologies affects global communication, time and space, which are needed for the process to take place. In the late nineteenth and twentieth centuries, the use of the telephone was common among individuals. It is important to notice the message in the song as it achieves surround the controllable variables that make up the marketing mix. The product, price, place, promotion, and people represent the ad in various aspect ratios.